Brochures are one of the most useful marketing handouts to distribute. Not only do they grab your target market’s attention with great visuals, they have ample space to explain product and service details. One of the unique properties of a brochure is its numerous folds. For effective brochure marketing, it is critical that you know when to use them for the greatest effect.
Before making your choice, it’s good to ask yourself a few questions, such as what is the overall purpose for the brochure? What content (images and text) do you plan on using? Who are you trying to attract with the brochure?
When creating a brochure there are many folding options to choose from, so get started by looking at some of these popular brochure folds below, and see which type fits your needs best.
- Half Fold – The simplest of the brochure folds is the half-fold. This folding option creates two panels on each side, like a book and is constructed by folding an 8.5” x 11”, 8.5” x 14”, 11” x 17” or 11” x 25.5” sheet of paper once, creating two equal halves.
Best Used For: Simple business presentations
- Classic Tri-Fold – The tri-fold, also called a letter fold, is a classic brochure fold with three equal panels on each side. Is constructed by folding an 8.5” x 11”, 8.5” x 14”, 11” x17” or 11” x 25.5” sheet of paper twice. Tri-folds end up with 6 panels to place information on that are almost the same size.
Best Used For: Compact pieces that are easy to read and unfold
- Single Gate Fold – The gate fold is a presentation-style fold. It forms two symmetrical panel doors that open to reveal a bigger panel. The most common size for gate fold brochure is 8.5” x 11” and 8.5” x 14” — which folds to 8.5” x 5.5” and 8.5” x 7”, respectively.
Best Used For: Graphically-heavy designs
- Double-Gate Fold -The double gate fold is the same as the gate fold, but the interior panel is folded at the center. A double-gate fold brochure is constructed by folding an 8.5” x 14”, 11” x 17” or 11” x 25.5” sheet of paper on each side, creating two side panels that open like doors or gates, and then folding the sheet in half creating 4 panels.
Best Used For: Large presentations
- Z Fold – Also called an accordion fold, it is so called because it follows a Z shape. This brochure fold option creates three or more panels on each side.
Best Used For: Mailing and “quick glance” handouts
- Double Parallel Fold – Parallel folds create an effect similar to two basic fold aligned “parallel” to one another. A parallel brochure fold will first open up like a standard folder with two interior panels of design space and then unfold further, revealing four additional panels.
Best Used For: Large scale designs such as programs and promotional pieces
Featured Service of the Month: Business Cards
Business Cards are an affordable, effective way to promote you, your business, product or service. Most of all, Business Cards are a necessary item of convenience to your clients. With that in mind we can assist you in having a clean, visually balanced business card to hand out to people.
They can be simple and traditional in design, shape, paper stock and finish or something more modern and forward thinking to make your card standout above the rest of the cards that people receive.
Some examples are:
- Plastic cards available in transparent, frosted and white finishes. Plastic makes for a durable
business card as well as a good choice for take-along rewards cards and membership cards – just add a barcode or magnetic strip and you’re ready to go. Need to write on the card? A writable surface can be added for signatures or anything else you’d want to write. Plastic also pairs beautifully with other special effects. Cards can be foil stamped for a shiny glimmer, or die cut to produce intriguing shapes.
- Special Shapes available with some standard die cuts such as square, round, oval, paw print, coffee cup or a guitar pick. A custom die can be created just for your unique business card which gives you complete freedom to create a distinctive look or visual effect.
- Special Finishes available such as Embossing, Foil Stamping, Spot Aqueous Coating, Metallic Inks, Painted Edges, Suede and Silk finishes.
- Card Stocks are available in a variety of thicknesses such as 14pt,16pt.,18pt. and heavier. For more of a homegrown feel you might like a brown kraft paper that has natural fibers and subtle visible flecks to give it an organic look and feel. Also, there are many Recycled Paper varieties from partial to100% Post Consumer Waste, textured finishes such as laid, linen, ribbed and felt with and without watermarks and many colored stocks from light to dark colors for specialty projects.