Brochures are multi-folded custom paper with enough space for every bit of information you want to share about your company. However, despite being one of the more favored print products for business promotions, you won’t be able to achieve your desired goals unless they are carefully planned and created.

The design is important in making people notice your brochure and grab them. Likewise, you should think about adding color to your brochure since this is the key for you to achieve a total package for creating an appealing impact.

Knowing how to effectively work on the design and in printing brochures lets you create more effective marketing tools for your business. Since the design could determine how your printing will go, you should have an idea on how to do this. Refer to the tips below:

Use the appropriate size. When printing your brochures, you need to select the ideal size that best fits your design. You can avoid having troubles with the layout and dimensions of your project by choosing the right size.

Go for images with high resolution. To avoid making your photos look distorted or dull, it would be best to use only high-resolution images. The recommended resolution for photos is 300 dpi. Keep in mind that you’ll have better print results if you use images with high resolution. The only issue that you might encounter here is the file size since high-quality pictures have large file sizes.

Carefully choose font type and size. Printing can bring out the best in your brochure if all of the elements in it have been effectively created. This includes the font type and size that you will be applying. Avoid using confusing or fancy ones if unnecessary; this may cause potential customers to ignore your brochure because they don’t understand the text. It would be better to stick with the basic and formal ones like Arial or Tahoma if you can’t decide.

With these simple tips you will have impressive and high-quality marketing materials. However, when in doubt always hire a professional that can help you create a brochure that will make your potential viewer want to take the time to read it. In the long run this can save you money!